Picture of Lucas Anich

Lucas Anich

Level & Narrative Designer

About Me

← In this picture I was about to receive my first console and video game: The Legend of Zelda: A Link to the Past and the SNES. Since then, every game became an opportunity to explore a new world, and from that moment I knew I wanted to create one myself someday.

Growing up, most of my gaming experiences were deeply social and collaborative. From gathering at a friend’s house to finish a game together, to years of playing Dungeons & Dragons and raiding in a world top 50 guild in World of Warcraft during Burning Crusade through Cataclysm, I became fascinated with how interactive experiences shape teamwork, mastery, agency, and emotional engagement between players.

Before transitioning into game development, I spent over 12 years working in advertising — first as a Copywriter and later as a Creative Director — collaborating with more than 50 international brands. That experience strengthened my skills in communication, iteration, visual direction, and audience engagement.

My main interests in game development are Level Design, Narrative Design, and Worldbuilding, with additional focus on Systemic Design and UX. I’m also actively involved in game development communities through playtests, feedback sessions, and collaborative design discussions focused on AAA-level workflows.

Outside of game development, I’ve been a guitarist for many years and regularly attend stoner, doom, psych, and experimental music concerts. I also practice weightlifting and transcendental meditation.

Reading and continuous learning are a major part of my process. Since beginning my transition into game development, I’ve focused heavily on studying game design, narrative design, systems, UX, psychology, architecture, and tabletop design through both books and practical analysis.

These are some of the books that shaped the way I think about games and design — this list will keep evolving:

The Art of Game Design – Jesse Schell

Game Balance – Ian Schreiber & Brenda Romero

The Gamer’s Brain – Celia Hodent

Advanced Game Design – Michael Sellers

Architectural Approach to Level Design –  ChristopherTotten

Clockwork Game Design – Keith Burgun

Building Blocks of Tabletop Game Design – Geoffrey Engelstein & Isaac Shalev

Designing Games – Tynan Sylvester

Narrative Design – Michael Breault

A practical guide to Level Design – Ben Bauer

Game Writing – Chris Bateman

Professional Techniques for Videogame Writing – Wendy Despain

Players Making Decision – Zack Hiwiller

Steven Swink – Game Feel

Pre Production Blueprint – Alex Galuzin

Game AI Uncovered – Paul Roberts

The Definitive Game Narrative guide – Brian Kindregan & Diandra Anne Lasrado

Introduction to Game Design Systems – Dax Gazaway

Among many TTRPGs rulebooks.